Layered mountain ridges at golden hour with a soaring bird

Vol. 01 — A year of public experiments

We're running the midlife lab on ourselves so you don't have to.

Two Gen X friends. Countless personal experiments. One goal: learn as much about midlife as humanly possible — and write down what actually works (and what very much doesn't).

24+
Experiments published
2
Curious friends
Bad ideas tested

§ 01 — The Lab

A project from The Creativity Guild.

Midlife arrives without a manual. Energy shifts. Identity wobbles. Old scoreboards stop making sense. Most advice is either a sales pitch or a sermon.

So Steve Pratt and Geoff Siskind — two Gen X friends — decided to run a year of public experiments on themselves. Quit drinking. Grow a beard. Fire the Oura. Try stand-up. Try ketamine therapy. Try bachata. Try things that look ridiculous and report back honestly.

Every experiment becomes a dispatch on Substack. The wins, humiliations, and surprises are all in the field reports below.

SobrietyRunningComedyBeardsMarriagePhonesHealthDanceCreativity

§ 03 — Field reports archive

Every experiment, logged.

A running log of every dispatch we've published. Each entry links straight to the full post on Substack.

February 2026

January 2026

December 2025

November 2025

October 2025

September 2025

August 2025

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New field reports drop most weeks. Get them by email.

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§ 04 — Follow along

Four places to find us.

Long-form on Substack. Short experiments and outtakes on the socials. Pick whichever channel matches your attention span today.